Professional Summary
IAB award-winning tech executive with deep expertise in product strategy, software architecture, and AI/ML. Proven ability to build products from 0 to 1, scale them for market growth, and lead high-performing teams to deliver impactful results. Known for driving innovation in internet technology, programmatic advertising, and ad serving. A strategic leader and mentor focused on shaping bold product visions, defining company roadmaps, and executing go-to-market plans that drive significant business growth. Currently driving innovation in Agentic AI applications.
Core Skills
Product Leadership & Strategy
- End-to-end product lifecycle management (0 to 1, growth, scale)
- Strategic vision, product roadmapping, and go-to-market planning
- Cross-functional team leadership and organizational alignment
- Agile methodologies, sprint planning, and workflow optimization
- KPI development, data-driven iteration, and performance analysis
AdTech & Monetization
- Expertise in programmatic advertising, ad serving, and verification
- Development and scaling of video DSP and SSP platforms
- Advanced knowledge of IAB standards: VAST, OpenRTB, SIMID, MRAID, VPAID
- Creation of SDKs and API integrations for ad technologies
- Innovator in email monetization and targeted advertising
Technology & Innovation
- Software architecture and scalable system design
- Proprietary algorithm development for optimization and efficiency
- Web-based application development and wireframing
- COTS software integration for rapid deployment
- Experience building agentic AI systems and AI-driven product innovation
- Holder of a U.S. patent for ML-based media content sequencing
Data Science, AI & Agentic Intelligence
- Leveraging machine learning for monetization and engagement
- AI/ML modeling to improve CPMs and performance metrics
- Implementation of analytics and advanced reporting systems
- Applied use of agentic AI to power adaptive, intelligent product experiences
- Driving innovation through the integration of autonomous agents in product workflows
Recognition & Thought Leadership
- Multiple IAB Tech Lab Service Excellence Awards (2012, 2020–2023)
- Key contributor to industry standards in digital video advertising
- Patented inventor and advocate for innovation in media tech
- Proven mentor and team builder with a focus on growth and impact
Featured Projects & Current Initiatives
LyncUp - Fractional CPTO
Leading Agentic AI-driven product development, shaping technology strategy, and overseeing product execution as Fractional Chief Product and Technology Officer. Focused on leveraging cutting-edge AI to create innovative solutions. Learn more at LyncUp.ai.
ASE Publishing - Agentic AI Game Development
Spearheading Agentic AI projects focused on building novel, free-to-play game experiences. Exploring the intersection of advanced AI agents and interactive entertainment. See ASE Publishing for more information.
Issued Patent
Machine Learning-Based Media Content Sequencing and Placement (U.S. Patent 11,270,337). Granted 2022-03-08.
Experience Highlights
Director of Publisher Products | DoubleVerify (Aug 2021 - Nov 2023)
Spearheaded publisher product department reorganization, unifying product lines to enhance engineering productivity and process efficiency. Directed and mentored product managers, transformed roadmapping with strategic vision, and advocated for industry standards as an IAB thought leader.
Head of Product and Data | Jeeng (Acquired by OpenWeb) (Oct 2018 - Aug 2021)
Established the product management organization from scratch. Delivered measurable CPM improvements via data science and AI/ML modeling. Increased sprint velocity by 40% through enhanced collaboration and standardized engineering practices.
Senior Director, Product Management | ViralGains (Oct 2016 - Oct 2018)
Crafted a new revenue model and product from 0 to 1. Designed and launched a cutting-edge ad engagement platform achieving 141% YoY growth. Innovated patent-worthy technologies.
Awards & Recognition
- 2023 IAB Tech Lab Service Excellence Award (Digital Video Standards)
- 2021 IAB Tech Lab Service Excellence Award (Digital Video Standards)
- 2020 IAB Tech Lab Service Excellence Award (SIMID and Video Working Groups)
- 2012 IAB Service Excellence Award (MRAID2 Working Group)
Education
Master of Engineering, Network Information Systems - Stevens Institute of Technology
Bachelor of Engineering, Computer Engineering - Stevens Institute of Technology